About Us

Management Bios

Peter Young
Co-Founder / President

image Working in the Entertainment industry for over 25 years, Peter Young is one of Canada's premier production entertainment specialists.

Beginning his career as a studio engineer in 1986, Peter quickly discovered a passion for live sound and found himself immersed in Canada’s live music scene. He worked as a freelance sound engineer for numerous touring artists through the early 90s and fulfilled many demanding roles. One of his early achievements was as audio director for the 1994 Commonwealth Games Harbor Festival, an event drawing over 100,000 people per night over a two-week period.

Always challenging himself to develop a diverse skill set, Peter partnered with production company FM Systems to launch and build the west coast division. This expanded growth made FM Systems one of Canada’s largest and most respected sound companies at the turn of the millennium supporting events up to and beyond 100K in attendance.

After a successful decade with FM, Peter sold his interest in the company allowing him to focus on emerging technologies in the live event market. This led to the launch of Vancouver-based Audio Image Canada whose focus was to provide world class production and audio design services to the ever-changing technology driven event industry. With the advancement of technology for live recording, Peter also found himself immersed in his original passion for recording that originally introduced him to the music industry. AI’s live recording division, Audio Image Live, handled projects that included Nickelback "Live at Home" DVD, Joe Satriani’s “Live at the Grove” and Megadeth’s “That One Night: Live in Buenos Aires” DVD. Audio Image Live also recorded and offered live on-site recording & CD duplication for His Holiness the Dalai Lama at GM Place.

Identifying the need for effective content distribution strategies in the new digital age, Peter took his diverse skillset and founded Alive Drive Interactive (ADI), an internationally based interactive media company that specializes in content distribution and contextual direct-to-fan marketing. Committed in being an industry forward thinker, Peter broke new ground with ADI’s disruptive new media USB technology that drives revenues to the host while creating unique, ongoing media experiences to the fan. Value-added services of ADI include live recording, new media production and event consulting.

With a highly respected reputation for successfully managing and supplying events around the world, to now leading the charge in disruptive new media technologies, Peter Young continues to be is considered an invaluable partner to have on any executive team. From the Oracle Open World in Shanghai to Midnight Oil in the middle of a clear-cut forest on Vancouver Island…from the Chieftains in the Antarctic to the White Stripes in the Arctic, Peter Young has just about done it all…but of course he is always up for a new challenge.

MORE BIOS Coming soon!

This new album project has been incredibly successful and we are very grateful that Jimmy has such a passion for music and a really solid understanding of technology that allow us to present it to his audience on the newest format available.

W Costello
Managing Director, Liberation

Copyright 2014 Alive Drive Interactive Inc.