Markets & Applications
Entertainment - Music
Nurture the Band to Fan Relationship
Technology is changing the “traditional” music industry, but one aspect remains as strong as ever: Music lovers of all ages want to feel a close connection to their favorite artists.
Give fans tons of value for their music purchases! Alive Drive keeps you connected to your fans long after the initial purchase. Pre-load the Alive Drive with a full album or tons of material and distribute online, on tour or through retail. Include liner notes, artwork and include tons of bonus material. Encourage file sharing if you wish. YOU choose whether or not to place DRM on the content or not.
Use the Alive Drive to distribute live concert recordings immediately following the event. This eliminates the need for on-site duplication and lengthy line-ups since the recording is remotely delivered. This allows you to sell the device well in advance of the concert right through to the end.
Concerts & Touring
Include an Alive Drive: Tour Edition. Bundle up with tons of cool content and then send ongoing exclusive material from the road such as backstage footage, interviews on the road, live concert tracks, concert videos and photos. Fans can follow you on tour...virtually!
Alive Drive’s interactive technology allows back-and-forth communication with your community, perfect for your biggest followers. Include the Alive Drive with fan club memberships, pre-loaded with rare material and then follow up with updates.
Generate demographic and geographic lists and promote pre-sell opportunities or upcoming tours in applicable regions. Direct marketing at work for you!
Attach a Brand
Alive Drive’s marquee banner space allows you to acknowledge corporate sponsors, to raise funds and awareness for charity and to create extra streams of advertising revenue -- a great way to offset touring costs. The graphic interface can be remotely updated to incorporate fresh look and new banner ads for different campaigns.
Promotion & Media Kit
Pre-load the Alive Drive with promotional material and distribute to your industry and media contacts. Follow up by sending new content straight to their drives. Simply email and ask them to plug in for updates! A very powerful device for distributing music demos or campaigns involving multiple markets.